Women in Film

/Women in Film

Discussion Event

Women in Film

Wednesday May 2nd - 1:30 PM - 2:30 PM
Record North

BFF is proud to present the World Premiere of Academy of Motion Pictures Arts and Sciences Gold Intern Tracey Aivaz's :60 second film THE BOX, commissioned by founding sponsor Walmart. This panel discussion will discuss her journey and partnership with Walmart.


Tracey Aivaz

Tracey Aivaz is an Armenian-American writer-director who was born in Tehran, Iran. She moved to the United States with her family at 12 years old—the same age she made her first film. Since then, her passion for dramatic stories with deep messages have continued to grow, as has her interest in emphasizing women's voices and visions that have been underrepresented in the history of cinema.

As a director, Tracey was offered the unique opportunity to direct a 60-second short film inspired by a Walmart delivery box. She was chosen as the 4th director for “The Box”– a series of 1-minute commercials–along with Dee Rees, Melissa McCarthy and Nancy Myers, whose films debuted as part of the 90th Oscars. Tracey’s film will premiere at the 2018 Bentonville Film Festival.

Currently a senior at the USC School of Cinematic Arts majoring in Film & Television Production, Tracey is an alumnus of the inaugural class of the Academy of Motion Picture Arts and Sciences’ “Academy Gold” internship enhancement and mentorship program, which she completed last year. Tracey has become an ambassador for the Gold program, speaking about her experiences live on “Good Morning America” and on the red carpet at the 90th Oscars.

Aivaz is interested in making films in different platforms and genres that can expand and challenge her creative vision and collaborative process. She is ambitious about directing episodic TV and feature films in the coming years and is currently collaborating with a writer and a producer to develop a script and start production over the next year.

Kirsten Schaffer

Kirsten Schaffer is the Executive Director of Women In Film, Los Angeles, the preeminent organization promoting gender parity in Hollywood. Previously, she spent fourteen years at Outfest, as Director of Programming, before being appointed Executive Director in 2009. She is widely credited as having grown Outfest into the leading LGBT media arts organization that it is. During Schaffer?s tenure at Outfest, she launched three new programs for the organization: The Outfest UCLA Legacy Project, the Fusion LGBT People of Color Film Festival and OutSet, the Young Filmmakers Project from the Los Angeles LGBT Center and Outfest. Kirsten has extensive experience in film programming, small business management and arts administration. She is a graduate of National Arts Strategies Chief Executive Program and the Wells Fargo New Executive Director Institute. Kirsten was named one of POWER UP?s Top 10 Women in Show Business, and was the recipient of a Women in Business Award from Senator Liu.

Kirsten Evans

Kirsten Evans is currently the Senior Vice President of Corporate Marketing at Walmart where she is responsible for the Walmart brand and go to market plan, including strategy, media, multicultural marketing, and product merchandising. She is also responsible for omni-channel marketing, including app and online services. Kirsten is an inaugural executive member of the Walmart Entertainment Council, whose charter is to elevate partnerships and opportunities with leading entertainment companies.

In her 10 years with Walmart, she has also held crucial marketing roles in several departments including VP of merchandising. In 2012, she was named as recipient of the AWNY Quantum Leap award for executive women creating a change within an organization. She continues to be passionate about creating a diverse team and a culture of inclusion and kindness.

Prior to Walmart she held marketing positions at Frito-Lay. She received her bachelor’s degree in consumer affairs from The University of Alabama, and her MBA from The University of Texas at Austin.

Kirsten describes today as, “the most exciting time in Walmart’s transformation. The retail race is on, and being part of the team that is changing how people shop is thrilling.”