Friday May 10th - 11:00 AM - 12:00 PM
21c Main Gallery Stage

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As women represent 51% of the population and 52% of movie goers, we have a social and business imperative to create media that values the stories of intersectional women. The Geena Benchmark report which analyzed the top 100 Family Films over a decade showed that females led films generated 55% more at the box office than similar male led films.

This panel will showcase best practices from business leaders who have successfully created female driven content.


Madeline Di Nonno

Madeline Di Nonno is the Chief Executive Officer of the Geena Davis Institute on Gender in Media, and brings thirty years of executive leadership in the entertainment, non-profit, digital and consumer packaged goods industries. Di Nonno is an Executive Producer on the upcoming feature film This Changes Everything. Di Nonno serves as the Chair of the Board of Directors for the Television Academy Foundation. Di Nonno served as President of the Glass Lions Jury for Cannes Lions 2016.
Previously, Di Nonno served as President and CEO of On The Scene Productions. Prior to On The Scene, Di Nonno served in executive positions for Anchor Bay Entertainment/Starz Media.
As Executive Vice President and GM for Nielsen EDI, Di Nonno drove new digital product offerings, new business development and theatrical distribution and exhibition client management.
Previously, Di Nonno served as Senior Vice President, Marketing Alliances and Digital media at the Hallmark Channel, and launched the cable channel. Di Nonno served eight years at Universal Studios Home Video as Vice President, Strategic Marketing. Di Nonno began her career at ABC Television Network in corporate publicity
Di Nonno is frequent speaker and has been featured in the The New York Times, Fast Company, Variety, The Hollywood Reporter, Forbes, Glamour, MediaWeek, The Guardian and Wired Magazine.

Geena Davis

Academy Award winner Geena Davis, one of Hollywood’s most respected actors, is recognized for her tireless advocacy of gender equality in media nearly as much as for her acting accomplishments. She is the Founder and Chair of the non-profit Geena Davis Institute on Gender in Media, which is successfully influencing film and television content creators to dramatically increase the percentages of female characters — and reduce gender stereotyping — in media targeting children 11 and under.

In 2015, Davis launched the Bentonville Film Festival (BFF), an unprecedented initiative in support of women and diversity in the entertainment industry and serves as it’s Co-Founder and Chair. BFF provides a platform to significantly boost the commercial value of content produced and starring minorities and women. This initiative is the only film festival to provide guaranteed theatrical, television, digital and home entertainment distribution for the winners.

In 2012, Davis was appointed Special Envoy for Women and Girls in ICT for the UN’s International Telecommunication Union (ITU). She is an official partner of UN Women, working toward their goal of promoting gender equality and empowering women worldwide. Davis is also the Chair of the California Commission on the Status of Women.

As an actor, Davis has appeared in several roles that have become cultural landmarks. Earning the 2006 Golden Globe Award for Best Performance by an Actress in a Television Series Drama, Davis broke ground in her portrayal of the first female President of the United States in ABC’s hit show “Commander in Chief.”

In 1989, Davis received the Academy Award for Best Supporting Actress for her role in Lawrence Kasdan’s The Accidental Tourist. She was again nominated for an Academy Award and Golden Globe for her performance as Thelma in Ridley Scott’s Thelma and Louise. Davis went on to receive a Golden Globe nomination for Best Actress for her work in A League of Their Own. Other credits include iconic films such as Tootsie, The Fly, Beetlejuice, The Long Kiss Goodnight, and Stuart Little.

Few have achieved such remarkable success in as many different fields as Davis has: she is not only an award winning actor, but a world-class athlete (at one time the nation’s 13th-ranked archer, and a semi-finalist in the Olympic Trials), and a member of the genius society Mensa. Davis holds honorary degrees from Boston University, Bates College and New England College.

Tracey Massey

Tracey Massey is the President of the Americas for Mars Wrigley Confectionery, responsible for leading strategy, sales and operations in North America for the world’s largest manufacturer of chocolate, confections, gum and mints. With over 20 years of experience at Mars, Tracey oversees a multi-billion-dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT®, and ALTOIDS®.

Swin Cash

Swin Cash, whose name Swintayla means “astounding woman,” is the founder of Swin Cash Enterprises LLC and the founder of Cash Building Blocks, LP, an urban development company that renovates and offers affordable homes for low income families.
The McKeesport, Pennsylvania native, is the founder of Cash for Kids, a 501 (c) (3) charity with the mission to “motivate, educate, & elevate” kids. The 2016 WNBA season as a member of the New York Liberty was her 15th and final year as a professional basketball player. Following her illustrious playing career, Swin accepted a job in the New York Liberty’s front office as Director of Franchise Development, a first-of-its-kind role in the league that sees her assisting with both business and basketball operations.
Swin is presently a commentator on CBS Sports “We Need to Talk,” which is the first national all-female sports show. Swin is also an analyst for Turner Sports for their digital NBA show on Yahoo Sports called the “Bounce”. Swin is also an In-Studio Analyst for CBS Sports Network Men’s College Basketball. Lastly, Swin also serves as a NBA Ambassador of Social Responsibility.
Swin is a much sought-after Public Speaker who has addressed topics of: Leadership, Teamwork, Overcoming Adversity (cancer, back surgery), Health and Fitness, Fashion, Women’s Issues, and at risk children’s issues.

Noelle Stevenson

Noelle Stevenson is an Eisner Award-winning and New York Times bestselling writer and cartoonist who has worked in both animation and comics. A graduate of the Maryland Institute College of Art, she is the author of National Book Award-nominated graphic novel Nimona, currently in development at Fox Animation. She is also the co-creator of the GLAAD-award winning comic series Lumberjanes. In animation, she has written for Wander Over Yonder, Bravest Warriors, DuckTales, and Big Hero Six before becoming the showrunner of DreamWorks’ critically acclaimed series She-Ra and the Princesses of Power, now streaming on Netflix.

Ilia Calderon

Ilia Calderon is co-anchor of Univision Network’s flagship evening newscast, “Noticiero Univision.” She is the first Afro-Latina anchoring an evening newscast for a major broadcast network in the United States. Calderon also co-hosts the network’s primetime newsmagazine show, “Aquí y Ahora.”


Dete Meserve is the author of three novels including the best-selling and multi-award-winning novel “Good Sam,” about the search for an anonymous Good Samaritan leaving $100,000 on Los Angeles doorsteps. She adapted the novel into a screenplay and the film is in pre-production with an eye toward a Spring 2019 worldwide premiere on a network to be announced soon! The film is being produced by Wind Dancer Films and Muse Entertainment and Principal photography is set to begin in Fall 2018 in Montreal.

The sequel to “Good Sam”—“Perfectly Good Crime”—is about the search for the anonymous group behind several large-scale giving events for the poor and the possible connection to a series of sophisticated heists of some of the most opulent estates in America.

Meserve’s next novel, “The Space Between” will be published by Lake Union Publishing in July 2018. The story is about astronomer Sarah Mayfield who returns home to find that her husband of fifteen years has disappeared, leaving behind a gun in the nightstand and a video security system that’s been wiped clean.

Her first non-fiction book, “Random Acts of Kindness,” co-written with award-winning journalist Rachel Greco, will be published in Winter 2018.

When she’s not writing, she is a film and television producer in Los Angeles and a partner and CEO of Wind Dancer Films. Meserve has produced numerous films and TV series and has been responsible for securing over $75 million in financing for film and TV properties. Her work spans award-winning television series such as Home Improvement and Saint George with George Lopez (Executive Producer) as well as the award-winning comedy Bernie(Producer), The Keeping Room (Producer), Ready Jet Go! (Executive Producer), Good Sam (Producer), and What Men Want (2019) (Executive Producer).

Meserve lives in Los Angeles with her husband and three children—and a very good cat that rules them all.