Academy Award® Winning Actor Geena Davis and Arc Entertainment Launch Bentonville Film Festival with Founding Sponsor Walmart and Presenting Sponsor Coca-Cola
There is so much we can all do to achieve equality of gender in media and asGeena Davis Institute says, “If she can see it, she can be it”. Endorsed by Nina Tassler, Chairman of CBS Entertainment and Wallis Annenberg, Chairman of the Board, President and CEO of the Annenberg Foundation and many other top ranking women, the Institute hosts so many events inviting you, my readers, to get involved.
Given that in family films one out to three characters are female, an easy solution toward reaching parity is, “just add females”.
The 17% Effect –Life Imitating Art?
Given, that crowd and group scenes in live-action and animated films contain only 17% female characters, we are in effect enculturating kids from the very beginning to see women and girls as not taking up half of the space. Could it be that the percentage of women in leadership positions in many areas of society – Congress, law partners, Fortune 500 board members, military officers, tenured professors and many more – stall out at around 17% because that’s the ratio we’ve come to see as the norm?
TV and film has unleashed a new generation of comediennes who act, perform stand-up, write, and direct – yet, despite representing half the population, females are still sidelined in comedy series – with only 31.5% of characters being girls and women. This is still one of the most imbalanced genres in prime time. Comedy has changed on sitcoms, in clubs, andon Saturday Night Live. The repertoire of women isn’t limited to self-loathing or man-hating anymore; the humor is more eclectic, serene, and organic. As comedy has opened up, women who once might not have dared write comedy, or writers who hadn’t considered performing, have been emboldened to become writers and get onstage, Our See Jane salon will convene a panel of comedians, actors and content creators to share their experience in the business and offer insight and best practices into their own creative process.
Coming this Spring: May 5-9, 2015, Academy Award® Winning Actor Geena Davis and Arc Entertainment Launch Bentonville Film Festival with Founding Sponsor Walmart and Presenting Sponsor Coca-Cola
Academy Award® winning actor Geena Davis and ARC Entertainment are launching the Bentonville Film Festival (BFF), a one-of-a-kind inaugural event designed to champion women and diversity in film.
The Festival, which will take place from May 5 – 9 in Bentonville, Arkansas, will be the first and only film competition in the world to offer guaranteed theatrical, television, digital and retail home entertainment distribution for its winners.
Geena Davis, Chair of the Bentonville Film Festival, along with the BFF Board, Julianne Moore, Angela Bassett, Samuel L. Jackson, Natalie Portman, Bruce Dern, Eva Longoria, Viola Davis, Nina Tassler, Paula Patton, Randy Jackson, Gil Robertson and Nisha Ganatra, hope you will join them this May in Arkansas to champion women and diversity in media