Five years ago, Academy Award® winner Geena Davis and Inclusion Companies CEO Trevor Drinkwater, co-founded the Bentonville Film Festival to facilitate actionable change toward balanced, diverse and inclusive media. BFF has grown to a year-long platform culminating with an annual six-day festival, in partnership with founding sponsor Walmart and presenting sponsor Coca-Cola. Over the years, BFF has taken the lead with festival initiatives like the Diversity & Inclusion Summit, 400 inclusive films, more than 60 impactful panels, and hundreds of powerful discussions on diversity in media.

Each festival, BFF connects engaged entertainment industry leaders, diverse independent filmmakers and major corporate changemakers to move the needle on representation in media. BFF reaches across industries to highlight the necessity of commercially viable content that adequately represents the world around us, which is 50% female and incredibly diverse.