Saturday May 5th - 9:00 AM - 10:00 AM
This panel will look at the real cause and effect when media dollars are spent. We’ll explore how a conscious management of media buys are directed can directly influence and inspire entire generations, leading to more diversity in the workplace.
Dr. Vivian Greentree
Vivian Greentree, Ph.D., is a Senior Vice President and Head of Corporate Citizenship at First Data Corporation, where she is charged with overseeing the strategy and implementation of philanthropic, diversity and inclusion, social responsibility, responsible sourcing, and sustainability efforts. Before assuming this role, Vivian joined First Data as the Head of Military and Veteran Affairs in February 2014. In that role Vivian created First Data Salutes, a company-wide military engagement strategy to provide the military community with access to career opportunities and best-in-class education resources, while offering premier business solutions to veteran-owned businesses. While at First Data, Vivian has increased the number of military-affiliated new hires from 1% to over 10%, won several national awards based on innovative programming and outcomes, and launched the Center of Excellence for Veteran Entrepreneurship in partnership with the Institute for Veterans and Military Families at Syracuse University, a national platform that leverages private sector resources and networks to support veteran owned business through entrepreneurship education and training, small business products and solutions, and opportunities for commerce. In recognition of the First Data Salutes success under Vivian’s leadership, in 2017 First Data was ranked #1 on Military Times’ Best for Vets: Employers.
Before joining First Data, Vivian helped to found Blue Star Families, the largest chapter-based military support organization in the country, where she most recently served Director of Research and Policy. While at BSF, Vivian created and oversaw BSF’s groundbreaking Military Family Lifestyle Survey, which examines a broad spectrum of issues affecting modern-day military families and included a military community civic health index. The survey was referenced in Presidential Directive-9 “Strengthening Our Military Families,” the precursor to the Obama Administration’s Joining Forces initiative and continues to be cited in military policy discussions nationally.
She is also the creator of the Blue Star Spouse Employment Toolkit, the first of its kind military spouse employment resource, written and tested based on the unique career needs of military spouses. The Spouse Employment Toolkit has since evolved into a suite of military spouse professional development initiatives known as Blue Star Careers, including educational, employment, and mentoring programming and has been adapted by the U.S. Chamber of Commerce into an online military spouse resume engine, Career Spark.
Before joining BSF, Vivian served as a Supply Corps officer in the Navy, on active duty and in the Reserves. After serving in the Navy, she used her G.I. Bill to attain her Ph.D. in Public Administration and Urban Policy from Old Dominion University, where she earned several awards, including Ph.D. Outstanding Student of the Year, Phi Kappa Phi, The Pindur and the Ted Constant Scholarships, and a University Fellowship. She holds a masters degree from the University of Maryland University College and undergraduate degrees in Journalism and Public and International Affairs from the University of Georgia.
Vivian’s research on civic engagement, the military community, and public policy has been published in peer-reviewed journals like Public Administration Review and the Journal of Clinical Psychiatry, along with mainstream media outlets. She has appeared as a subject matter expert on panels, advisory boards, conferences, and national media outlets, including CNN, MSNBC, FOX News, and NPR. She is a Senior Research Fellow of the Institute for Veterans and Military Families at Syracuse University and joined Cerner’s VA Military Advisory Group in 2017.
In 2012, Vivian was named a Daily Point of Light by the Points of Light Institute for recognition of her volunteer work and a "Top 40 Under 40” alumni by the University of Georgia’s Alumni Association. In 2013, she was appointed to the University of Georgia’s Alumni Association Board of Directors and designated as an Ally Spouse by the Military Partners and Families Coalition.
A strong supporter of civic engagement, Vivian serves on the Board of Advisors for Dog Tag Bakery and is the Quality of Life Sub-Committee chair for the Virginia Military Advisory Council, a position she was appointed to by Governor Terry McAuliffe in 2014. Vivian is married to a Naval Officer and they have two little boys, ages 11 and 13.
Craig Robinson is Executive Vice President and Chief Diversity Officer for NBCUniversal. He reports directly to NBCUniversal CEO Steve Burke.
Robinson is responsible for defining, building and fostering a corporate culture that values diversity of backgrounds, talent, experiences and ideas, with a focus on programming, workforce, supplier diversity, governance and community investment. He acts as the main liaison between NBCUniversal and key local and national organizations, and works closely with senior leadership to promote the company’s diversity and inclusion efforts across the organization. He also oversees the company’s eight internal Employee Resource Groups and co-leads the industry-leading Comcast NBCUniversal Joint Diversity Council.
In 2018, Comcast NBCUniversal was recognized by Fortune as one of the “100 Best Companies to Work For” and by Forbes as one of “America’s Best Employers for Diversity.” Fortune also ranked Comcast NBCUniversal #1 on the “50 Best Workplaces for Diversity” list in 2017.
Robinson was named to his position in August 2011, having previously served from 2008 as President and General Manager of KNBC-TV, the NBC Owned Station in Los Angeles where he oversaw all aspects of the television station including news, sales and community relations.
Previous roles include President and General Manager of WCMH-TV, the NBC affiliate in Columbus, Ohio; Vice President of Sales for WRC-TV, NBC’s Owned Station in Washington, DC; and Local and National Sales Manager of KCBS-TV in Los Angeles. After studying Political Science at UCLA and a brief stint in retail sales and management, he took an entry level job at KCBS-TV (then KNXT-TV) in Advertising Sales and quickly realized that broadcasting and entertainment was where he wanted to spend his career.
Raised in the Echo Park district of Los Angeles, Robinson’s interest in public service was sparked at an early age by his parents. His Chinese-American mother retired after a long career in public service, much of it in support of low-income families through the Aid to Families with Dependent Children program. Robinson’s father was one of the first African-American consultants for the Fair Employment Practices Commission (FEPC), where he investigated allegations of racial, gender and age discrimination in housing and employment. Race, equality and civil rights were frequent topics at the Robinson dinner table and those discussions continue to inform and drive his commitment to diversity and inclusion today.
Jay Tucker is a marketer, educator and technology leader with more than 20 years of experience in the technology, academic and entertainment sectors. At UCLA’s Center for Management of Enterprise in Media, Entertainment and Sports (MEMES), Tucker is responsible for the center’s vision, thought leadership, educational offerings and major events, including the annual PULSE conference and the MEMES Media, Entertainment and Sports Summer Institute. In his role, he has built partnerships with Hollywood studios, sports franchises, virtual- and augmented reality content creators, and new ventures focused on technology innovation within the entertainment sector.
Previously, Tucker handled marketing and programs at the Institute for Communication Technology Management (CTM) at USC’s Marshall School of Business. He founded Silicon Beach @USC, a two-day event featuring a venture competition and a conference focused on innovation, investment and new ventures related to technology and digital content. He also partnered with executives at OgilvyRED to relaunch their Verge Summit, and with Variety magazine to launch the first-ever big data conference in partnership with PwC. Tucker also managed the Advanced Management Program, CTM’s executive education course focused on leadership for the digital age.
A seasoned technology leader, he has taught courses on technology management, technology convergence, digital media and media literacy to professionals at corporations and nonprofit organizations. He also serves as an advisor to the Hollywood Post as well as a number of non-profit organizations. Tucker speaks at academic and industry events, covering digital technologies and media, technology startups and other topics.
Tucker holds an MBA from the UCLA Anderson School of Management, an M.A. in instructional and learning technologies from Columbia University, and a dual bachelor’s degree from Stanford University in political science and African and Afro-American studies. He resides in Santa Monica, California.
Adele B. Wilson
Streetlights is a social justice organization founded in response to the L.A. Riots in 1992 to redress inequity of gender and racial hiring practices behind-the-camera by way of Job Training, Job Placement and Career Advancement. Streetlights’ mission is to create careers for economically and socially disadvantaged young adult minorities from L.A.’s inner cities, while increasing ethnic diversity in the Entertainment Industry. All of the participants are severely low income or poverty level and many have barriers to traditional employment: poor educations, homelessness or receiving welfare, with little hope of gaining economic stability. All are from underemployed communities. We believe that giving our participants a career as opposed to simply a job is the building block for a better life: it means home ownership, better health care and safer neighborhoods.
Adele, after more than 20 years working in the Entertainment Industry, joined Streetlights in 2007 as Managing Director and is one of the Production Training instructors. Prior to Streetlights Adele was project director on a social marketing campaign promoting awareness of human trafficking of young women and children and produced social awareness campaigns on issues such as diversity, violence prevention, drug abuse, and wrongful convictions. Adele spent her early career at the innovative, super-fun Rhino Records label, while appearing on TV (Cheers, China Beach), producing independent features (They Shoot Movies, Don’t They?), and more recently, appearing in TV commercials (Cheetos, Carl's Jr., United Health). She currently has a popular YouTube show focused on Los Angeles Dodgers fans.
Anastasia Williams is a forward-thinking brand strategist with 15 years of experiential marketing, music business strategy, and project management experience.
Anastasia has applied her strategic skill set and managerial leadership working with some of today's most relevant platinum-selling music artists and Fortune 100/500 companies from will.i.am, Black-Eyed Peas, Robin Thicke, Justin Timberlake, and Timbaland to Unilever, Discover Financial Services, VEVO, Moet Hennessy, POPSUGAR, OZY Media, and more.
Anastasia is the founder of #TheAList, an exclusive list of minority executives at brands across all industries with titles of Director level and above who also control budget, leveraging access to curate meetings and events.
Anastasia is also the Executive Director of IDEA Initiative, an organization focused on bringing a business lens to the multicultural conversation by highlighting senior-level executives of color and providing forums for leaders to share diverse perspectives about industry challenges and opportunities.