Marketing & Distribution

/Marketing & Distribution

Discussion Event

Marketing & Distribution

Thursday May 3rd - 12:00 PM - 1:00 PM
Record North

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Content creators have the power to change and inspire audiences. How do we make sure the content we distribute supports an inclusive world? Once we understand our own biases, how can we harness that to effect change through the content we create and distribute, to positively influence young minds.

Speaker(s):

Heather Kruse

Heather has spent the past 20+ years challenging the traditional conventions of media in an effort to build quality brands as well as manage and develop top ranked media talent in the Minneapolis agency community. She started her media career at Fallon, where she quickly worked her way up through the ranks on a variety of accounts such as Holiday Inn, United Airlines and Citibank. Heather’s passion for big brands, big teams and dynamic businesses brought her to Haworth in early 2009 to manage the Target account. As of 2017, she now oversees the Walmart account in addition to managing the Strategic Planning and Media Insights teams.

Traci White

Traci White has served as Director, Digital Programming Promotions since 2016, where she oversees digital film promotions and group sales for AMC Theatres. Traci is directly responsible for the collaboration with film studios to develop innovative and engaging promotional programs to generate title awareness, as well as execute attendance driving promotions for incremental ticket sales. From 2012 through 2016, Traci served as Manager, Quality Assurance, overseeing AMC’s third party advertising partners, while serving as the key advisor for field operations with regards to third party advertising contract compliance. Between 2004 and 2012, she served various roles within AMC including theatre management, project manager for Design, Construction and Facilities with concentration on AMC’s flagship theatre, and Executive Administrator to the Executive Vice President of Operations. Additionally, from 2014 to 2016 Traci actively participated in AMC WINS (Women’s Initiative for Networking and Success), an internal program at AMC that fosters a diverse, inclusive workplace for women that offers professional and personal development opportunities, as well as networking events that allow participants to connect and form relationships with others from diverse areas and backgrounds at AMC. Traci earned a Bachelor of Arts degree from Graceland University in Lamoni, IA.

One promotional campaign that Traci is especially proud of from 2017, is the collaborative partnership between AMC and Warner Bros on the film WONDER WOMAN. “Not only did our team get behind the film in a big way from a promotional standpoint and activate on new promotional tactics that drove significant box office to AMC but it has now been proven that a superhero film, with a female lead, can drive substantial box office with WONDER WOMAN crossing over $821M in box office worldwide”.

Traci White

Traci White has served as Director, Digital Programming Promotions since 2016, where she oversees digital film promotions and group sales for AMC Theatres. Traci is directly responsible for the collaboration with film studios to develop innovative and engaging promotional programs to generate title awareness, as well as execute attendance driving promotions for incremental ticket sales. From 2012 through 2016, Traci served as Manager, Quality Assurance, overseeing AMC’s third party advertising partners, while serving as the key advisor for field operations with regards to third party advertising contract compliance. Between 2004 and 2012, she served various roles within AMC including theatre management, project manager for Design, Construction and Facilities with concentration on AMC’s flagship theatre, and Executive Administrator to the Executive Vice President of Operations. Additionally, from 2014 to 2016 Traci actively participated in AMC WINS (Women’s Initiative for Networking and Success), an internal program at AMC that fosters a diverse, inclusive workplace for women that offers professional and personal development opportunities, as well as networking events that allow participants to connect and form relationships with others from diverse areas and backgrounds at AMC. Traci earned a Bachelor of Arts degree from Graceland University in Lamoni, IA.

One promotional campaign that Traci is especially proud of from 2017, is the collaborative partnership between AMC and Warner Bros on the film WONDER WOMAN. “Not only did our team get behind the film in a big way from a promotional standpoint and activate on new promotional tactics that drove significant box office to AMC but it has now been proven that a superhero film, with a female lead, can drive substantial box office with WONDER WOMAN crossing over $821M in box office worldwide”.