Marketing & Distribution

/Marketing & Distribution

Discussion Event

Marketing & Distribution

Thursday May 3rd - 12:00 PM - 1:00 PM
Record North

Content creators have the power to change and inspire audiences. How do we make sure the content we distribute supports an inclusive world? Once we understand our own biases, how can we harness that to effect change through the content we create and distribute, to positively influence young minds.

Speaker(s):

Jeanine Liburd

Jeanine D. Liburd
Chief Marketing and Communications Officer
BET Networks

BIO

Jeanine D. Liburd is the Chief Marketing & Communications Officer for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of quality entertainment for the African-American audience and consumers of Black culture globally. In her role, Liburd oversees all facets of strategic and creative brand development, consumer marketing and cross-business initiatives.

Liburd joined BET Networks in 2007 after working with various divisions under the Viacom banner in 2000. Most recently, she was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures. Prior to that, she was Vice President of Corporate Communications for MTV Networks.
Before joining MTV Networks, Liburd was Vice President at Robinson, Lerer and Montgomery (RLM), a strategic communications firm, where she worked with clients such as Oxygen, CNBC, AOL and Showtime. Prior to communications, she worked on urban and family policy within New York Mayor Dinkins’ administration, Donna Shalala and the Department of Health and Human Services and with the Clinton administration.
Affiliated with a number of professional, civic and cultural organizations, Liburd serves on the board of ColorComm, the Corporate Advisory Council for the Congressional Black Caucus Foundation, the Diversity and Inclusion Advisory Board for New York Public Radio, the Apollo EmpowHer steering committee and the Board of Directors for the Weeksville Heritage Center.
She is a graduate of Vassar College and holds an M.S. in Urban Policy from The New School University for Social Research.

Heather Kruse

Heather has spent the past 20+ years challenging the traditional conventions of media in an effort to build quality brands as well as manage and develop top ranked media talent in the Minneapolis agency community. She started her media career at Fallon, where she quickly worked her way up through the ranks on a variety of accounts such as Holiday Inn, United Airlines and Citibank. Heather’s passion for big brands, big teams and dynamic businesses brought her to Haworth in early 2009 to manage the Target account. As of 2017, she now oversees the Walmart account in addition to managing the Strategic Planning and Media Insights teams.

Traci White

Traci White has served as Director, Digital Programming Promotions since 2016, where she oversees digital film promotions and group sales for AMC Theatres. Traci is directly responsible for the collaboration with film studios to develop innovative and engaging promotional programs to generate title awareness, as well as execute attendance driving promotions for incremental ticket sales. From 2012 through 2016, Traci served as Manager, Quality Assurance, overseeing AMC’s third party advertising partners, while serving as the key advisor for field operations with regards to third party advertising contract compliance. Between 2004 and 2012, she served various roles within AMC including theatre management, project manager for Design, Construction and Facilities with concentration on AMC’s flagship theatre, and Executive Administrator to the Executive Vice President of Operations. Additionally, from 2014 to 2016 Traci actively participated in AMC WINS (Women’s Initiative for Networking and Success), an internal program at AMC that fosters a diverse, inclusive workplace for women that offers professional and personal development opportunities, as well as networking events that allow participants to connect and form relationships with others from diverse areas and backgrounds at AMC. Traci earned a Bachelor of Arts degree from Graceland University in Lamoni, IA.

One promotional campaign that Traci is especially proud of from 2017, is the collaborative partnership between AMC and Warner Bros on the film WONDER WOMAN. “Not only did our team get behind the film in a big way from a promotional standpoint and activate on new promotional tactics that drove significant box office to AMC but it has now been proven that a superhero film, with a female lead, can drive substantial box office with WONDER WOMAN crossing over $821M in box office worldwide”.

Alex Lopez Negrete

ALEX LÓPEZ NEGRETE
President and Chief Executive Officer
Lopez Negrete Communications, Inc.
BIOGRAPHY

Since co-founding Lopez Negrete Communications, Inc., in 1985, Alex's passion and vision have led the company to become one of the country’s most influential Hispanic marketing agencies. Alex started the Houston-based agency with his wife and partner, Cathy, and the conviction that thoughtful, relevant, fully integrated, in-language and in-culture communications is the best way to reach the exceedingly important Hispanic market.

In his role as company president and CEO, Alex is intricately involved in providing invaluable strategic counsel and creative direction to agency clients. Alex credits the agency's success to its team of multicultural, multinational communications professionals.

During the agency’s 32-year history, Alex has been honored with many awards. Some of the honors he has received include 2001’s Entrepreneur Award from PROSPANICA (formally known as the National Society of Hispanic MBAs); a Lifetime Achievement Award (the first of several) from the Association of Women in Radio and Television in 2003; a Silver Medal from the American Advertising Federation, the highest honor given by the organization, in 2005; the coveted Agency Executive of the Year award from HispanicAd.com in 2012; the Ohtli Award from the government of Mexico in 2015, the highest honor bestowed on civilians of Mexican descent living abroad; the Governor’s Award from the AAF Tenth District’s Southwest Advertising Hall of Fame in 2016, and more.

The Lopez Negrete client roster includes Bank of America, Wal-Mart Stores, Inc., Fiat Chrysler Automobiles, Samsung Telecommunications America, Phillips 66 Company, Community Coffee Company, DanoneWave, Realtor.com, Charter Communications, Lone Star College Systems and the Houston Dynamo, Motiva Enterprises LLC, United Airlines and McDonald’s.

Alex is committed to the future of the Hispanic marketing industry. That’s why he and Cathy collaborated with the Advertising Education Foundation of Houston to establish the Lopez Negrete Hispanic Marketing Education Fund. The fund offers scholarships to students interested specifically in Hispanic marketing or advertising.

Born in Houston and raised in Mexico City, Alex resides in Houston. He and Cathy have two children, Michelle and Patrick, and two granddaughters, Mia Marie and Catherine Josephine.

Gil Robertson

Gil Robertson is a 20-year veteran entertainment journalist. His byline has appeared in the LA Times, Atlanta Journal-Constitution, USA Today, Fortune, Ebony, Essence, and BET among other leading publications. He is also an accomplished author with 5 books to his credit. His first Children’s book, “Book of Black Heroes: Political Leaders Past & Present,” was just released through Just Us Books. As co-founder/president of AAFCA, for which Robertson produces a year-round schedule of programs, including the AAFCA Awards.